This article is going to help you learn how to promote your music on Facebook.
If there is one social platform that is structured not to favor musicians and their music careers, I think it is Facebook.
To me, and several who have taken the time to study the social media platform, Facebook is a straightforward business platform. And if you want to succeed in it, you must be more than willing to invest.
And if you can invest well, you will get a return on that investment.
With roughly 2.93 billion monthly active users, Facebook stands out as one of the social media platforms people could use to attain success in their chosen career, and music is nevertheless.
But to be able to do so; you must get to study and understand how to use this platform to your advantage.
And this article is here to help you do so.
So without any waste of time, let us quickly see how to promote your music on Facebook.
How to promote your music on Facebook.
Below is a step-by-step guide on how to promote your music on Facebook:
- Open a Facebook page.
- Optimize your Facebook page.
- Target the right audience and avoid follow-for-follow.
- Don’t post your links too directly on Facebook.
- Use Facebook stories to promote your music.
- Harness the power of influencer marketing.
- Boost your posts.
Now let’s see the explanations for the above points.
1. Open a Facebook page.
The best way to promote your music on Facebook is via a Facebook page.
This goes to say that you should not depend on using your main Facebook account; rather you should create your own Facebook page.
If you don’t know how to do so, you can follow the hover link on the above page to create a Facebook account.
2. Optimize your Facebook page.
Immediately after creating your Facebook account, you need to optimize it.
The trick and target here are to ensure people can easily spot you as a musician; so they could choose to like and follow your page.
Consequently, the most important things you should target for this optimization ifs your profile picture and a short musician bio.
My advice concerning the profile picture is always to use the artwork of the current musical work you are promoting. Whether it’s a single, EP, cover song, or album.
Most importantly also, ensure the artwork is not the cheap one you do on your android phone.
Rather, go to a professional photo studio to take a photo shot; and afterward find a professional graphic designer to make that dope artwork for you.
3. Target the right audience and avoid follow-for-follow.
Imagine having 10,000 followers or people who like your Facebook page, but when you publish a post you cannot even get a single like, comment, or share.
This does not mean that your post is not appearing on people’s feeds, but the reason this is happening is that you are publishing your post to the wrong audience.
In other words, people who are not interested in music are those following your account. That is why when they see your post, they cannot seem to engage with it.
Maybe you are in those league of artists who do follow for follow to gain followers, I mean to say, the wrong followers.
Consider yourself first, what do you do when you see posts from people who are not into music appear on your feed?
You are always in the habit of ignoring them, just because what they are posting is not in your interest.
And the worst part of it is that, when the algorithm looks into your follower count and checks on your post to discover they are getting no engagements, it is going to push those posts way in so much that they will never appear on people’s feed.
As a matter of fact, your post is supposed to appear on the feed of people who are engaging often with your post.
But having the wrong audience is obstructing you from achieving this aim.
And for that reason, you must start not to set a strategy of getting the right audience to like and follow your Facebook page.
One simple way of doing so is to use Facebook Ads to promote your page and get likes by targeting the right audience.
4. Don’t post your links too directly on Facebook.
Every social media platform expects its users to stay for a longer period of time in order to increase their session duration.
And posting links goes against this target because the end goal is to draw people away to another platform.
For this reason, the Facebook algorithm has been programmed to push posts that have links farther down so that more people cannot see them.
The worst part of it is that aside from videos, Facebook will not allow you to upload your audio directly on their platform.
This means you need to post your song on either a music blog or app and share the link on Facebook.
However, there are several tricks to beating the Facebook algorithm down in this case. And one of them is to cut an interesting part from your song, say about 45 to 60 seconds; and use it to create a narrative video that you will post directly to the platform.
Write a short captivating description, and at the bottom of it add the link, requesting your followers to follow it and stream or download the full track if they like it.
5. Use Facebook stories to promote your music.
Personally, the first thing I do whenever I land on Facebook is to dig out the stories my followers and those am following are posting.
There are millions of people like me out there, and for that reason, you should ensure you create Facebook stories every other time to get to people like us.
But the rule here is to avoid sharing or creating stories about your music alone every time.
If you lack contents to create, you can go to TikTok and share those interesting videos as stories with your Facebook account.
And once in a while in the middle of all, it also shares your musical stuff.
Make sure whatever you are posting on your Facebook stories add value to people’s lives instead of selfishly asking them to go stream, download, or watch your music stuff every time.
6. Harness the power of influencer marketing.
Influencers are those people who have large and active followers on Facebook.
They do not necessarily have to be celebrities, so long as that person has followers who engage with their posts steadily, he or she is an influencer.
So depending on your budget, you could opt for those who are already in the influencer marketing business. But since they are going to charge relatively high fees, you can however settle for the upcoming ones.
The trick is to look out for people who have at least 10,000 followers on their Facebook page or account.
Check their posts to see how often he publishes them, and most importantly the number of likes, shares, and comments he has on those posts.
Once you find those who have 100 likes, shares, and comments on nearly all their posts; then follow or like their posts; if you have not yet done so, and afterward, set a time frame of like 4 weeks to actively engage with their new posts.
Now after the 4 weeks elapse, slide into their DM and write something that goes like, “Hey bro/sis, I am one of your devoted fans, you can check your posts to see how I engage with them. And please I also need a little favor from you…”
You can then go ahead to tell them about your latest song and beg them to help you post it on their account.
If they fail to agree or refuse to respond, then send a second DM telling them you will give them a sum you can offer in return for the favor.
The responses you are going to get will help you settle for those who will help out.
From there, you will see how your music promotion on Facebook will really skyrocket.
7. Boost your posts.
This point is money-related or says cost-effective. But what I like about Facebook Ads is that just anyone on a low budget can afford it.
As a matter of fact, Facebook charges only a minimum of 1 dollar per day to run Ads, and their options even allow you to run the Ads for a single day.
So what you need to do here is, set a budget you can afford every week aside and boost the post that promotes music on Facebook.
This takes us back to the short video narrative we mentioned above.
That is to say, instead of trying to boost a post that only has probably your artwork and link to your music, boosts the short video narrative.
This is because Ads with visuals have been found to convert more on Facebook that Ads with images or messages.
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