How To Write A Proposal For Music Career Sponsorship.

This article aims to help upcoming artiste understand, how to write a proposal for music career sponsorship.

A proposal for music career sponsorship is a simple document, you are going to present to persons or businesses; you’d like to approach as potential sponsors for your music career.

Therefore, below are the elements of a music career sponsorship.

1. Introduction.

In this section, you need to clearly outline your current status, and or probably your little achievements so far in the music industry.

Because, sponsors would like to know how, at least, little farther you have gone in your career by yourself; before they could push you much further.

This is where your demos, or any other sample songs will come to play.

Attach that demo(s) to your proposal, and explain what the song(s) is all about. And also, how the inspiration to write it came about.

2. Your Short Musician Bio.

You must, at this point, take the time to feel your potential sponsor in on a little of your background history, how your musical career began, your style of music and genre.

Specifically mentioning exactly when you started to record songs. How many demos, singles, EP’s, Albums etc you’ve made so far.

If there are popular, or even local shows you attended, name them here. And also, don’t forget to state whether you have ever been sponsored before.

Even if you are writing this proposal to your parents or relatives, make sure you stick to the points above.

3. Other Benefits For The Sponsor.

Here, you must be able to describe to your sponsor, how they are going to benefit from sponsoring your musical career.

Note Best: Don’t include any monetary gain in this part.

The trick is to warm his interest up, and make him more than excited to work with an intelligent artiste like you.

Moreover, your main aim is to let him know that, you understand the nature of the business you are proposing to invest in.

Mention things like, placing signage or name of the sponsor on your album arts, mentioning them on records and sending shout outs on stage; social platforms and your official website.

If it’s a company, include sending emails to your newsletter highlighting the companies products and services.

Making short video clips which promoted the companies products and services at their request, and much more.

4. Sources Of Income.

Now here is where you will State the monetary gain the sponsor should hope for.

That is to say, you must make your potential sponsor know how the money they are going to spend will be revovered. And most importantly, with profit.

Never say what their percentage cut will be. Because, if that’s what they will be looking out, they will not fail to ask you after going through the proposal.

And if it’s a company that is going to sponsor you, state tactfully that your advertising the company, or referrals will bring more customers who will buy their products and services.

But if it’s an individual, you must be able to show him or her that, the money they are going to invest will be recovered. And most especially, with a lot of profit.

This might seem like some kind of loan, which requires interest.

But the difference here is that, you are not going to be the one to decide whether the sponsor will take the money back in due course, and with interest.

Just wait for the sponsor to ask you by himself what will be his percentage gain, after going through the proposal.

Remember, your target is to show him that you understand the nature of the business you are proposing to invest in.

So without wasting much time, end this part with stating the areas the money will be gotten back from.

Those areas should include but not limited to:

Online digital streams and sales, sales of physical records, in whatever form is available at your time; paid shows, endorsement deals etc.

5. Amount To Invest.

This is the most dangerous part of this proposal, because, the estimated amount you are going to give might spoil everything.

You must clearly state the amount your sponsor is expected to invest, in order for your music career to start off and see a positive result.

Be certain to list out the areas the expenses will go to, and how much will carry it.

The expected areas should be: audio studio recording, photo shoots, design/printing of artwork, online/offline promotion, distributing to digital stores, shooting of official music video for visual promo etc.


In conclusion, make sure your proposal is nearly typed and placed inside a clean envelope.

The caption on the back should be PROPOSAL FOR MUSIC CAREER SPONSORSHIP.

Heading of the proposal should be in a formal letter style.

Starting with Dear Sir/Ma, Proposal for music career sponsorship.

The points stated above will now form the body of your letter.


If you need a professional proposal for music sponsorship, we can help you write one at an affordable price. Use any contact details on this website to reach out to us and let’s negotiate the price.

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