In this article, I am going to reveal to you how to succeed in the Nigerian music industry.
Nigeria’s music industry is no doubt the biggest music industry in Africa. This is evidenced by the number of successful artists that emerges from this country.
Moreover, Nigeria is the largest populated black country in the world and occupies the 7th position in the world.
This, therefore, proves that the number of people who are going to pursue music as a career in this country will be huge; hence the reason why the music industry in Nigeria is big.
In this article, therefore, I am going to show you the most important steps on how to succeed in the Nigerian music industry.
How to succeed in the Nigerian music industry.
To succeed in the Nigerian music industry, you must take the following facts into consideration
- Understand how big the music industry in Nigeria is.
- Know the main keys to success in the Nigerian music industry.
- Learn what it takes to really become a successful artist in Nigeria.
- Be mindful of the challenges you are going to face in the Nigerian music industry.
Once you are acquainted with the above facts, you will then be able to blow up fast, that is to say, succeed in the Nigerian music industry.
1. UNDERSTAND HOW BIG THE MUSIC INDUSTRY IN NIGERIA IS.
To understand how big the Nigerian music industry is, you must be able to measure the number of artists who are already successful in it.
As for the Nigerian music industry, there is no doubt that it is very big.
Recently Nigerian artists are selling out shows in the world’s biggest show places in the world like the 02 Arena and Madison Square.
This, therefore, means that the Nigerian music industry has gained a notable place in the world.
Another way to measure how big the Nigerian music industry is, one has to look at the number of views and subscribers Nigerian artists are having on YouTube. Which is probably one of the platforms that allow users to see the statistics of its contents.
2. KNOW THE MAIN KEYS TO SUCCESS IN THE NIGERIAN MUSIC INDUSTRY.
To succeed in the Nigerian music industry you must know the main keys to success.
The 2 main keys that will help you in the Nigerian music industry are:
- Capital base.
- Tech-know-how of the music industry.
Music is business, and for every business to succeed, money must be invested into it, and that money is what we know as a capital base.
Every move that will take you closer to success will require you to invest money.
From your music recording to the promotion will involve a capital base.
Tech-know-how of the music industry.
If you have the capital base and do not know how to invest it, then you definitely need going to succeed in the Nigerian music industry.
Therefore, to get the tech know-how of the music industry, you need to study the steps you ought to take or say the things you need to do.
And you can do that via articles, tutorials, podcasts, etc that are available online in this digital era.
3. LEARN WHAT IT TAKES TO REALLY BECOME A SUCCESSFUL ARTIST IN THE NIGERIAN MUSIC INDUSTRY.
Learning what it takes to become a successful musician in Nigeria will involve you reading articles, watching tutorials, listening to podcasts, etc.
Good enough, we are living in an era where you can get information with the snap of a finger.
So all you have to do is go online and make use of search engines to dig out any topic you feel will help enlighten you more about how to succeed in the music industry.
Most importantly, do not stop at only learning what it will take for you to succeed in the Nigerian music industry, rather aim to practice all those things you learn.
Below are the main areas you should learn:
- How to develop and improve your musical skills.
- Getting quality audio production for your music.
- The ways and means you must follow to promote your music.
4. BE MINDFUL OF THE CHALLENGES YOU ARE GOING TO FACE IN THE NIGERIAN MUSIC INDUSTRY.
Don’t believe anyone who will tell you that it is ever going to be easy to succeed in the Nigerian music industry.
This is because there are so many challenges you are going to face as an upcoming artiste, and you need to be aware of those challenges.
Some of the challenges you are going to face are:
- High level of competition.
- Choosing musical genres.
- Music promotion.
- Lack of capital.
1. High level of competition:
Considering the fact that Nigeria is the largest populated black nation in the world and occupies the 7th place in the world; it is, therefore, certain that a good number of people in this country are going to pursue music as a career.
And that raises so much competition, as each and everyone will be struggling to be heard.
2. Choosing a musical genre:
You need to understand the genres that are selling in this country; and chose from them if you want to succeed.
The worst mistake you are going to make is trying to use more than one genre.
For example, if you can sing and rap; don’t try to do both things on your music at the same time. Make sure you settle for one genre that will enable people to identify you.
3. Music promotion.
People need to be aware of your music and listen and download it for you to succeed in the Nigerian music industry.
And it is a music promotion, also known as music marketing that will help you to do so.
For this reason, you must develop strategies that will help you promote your music, both online and offline.
4. Lack of capital.
I already said something about this point above, but let me still throw more light on it here.
To be very honest with you, there is no way you will ever succeed in the Nigerian music industry if you don’t have money.
I always love to advise upcoming artists to consider music as a business. In short take music as a business.
And as we all know, you have to invest capital into any business before you can succeed in it.
For that reason, you must, first of all, find ways to make money that will help you find your musical career.