This article is going to tackle the question, how do you join the Nigeria music industry as an artist?
Seeing how so many young Nigerians are making a living from music and living large, it is therefore motivating to join the Nigeria music industry as an artist.
But before you do so, I advice you to read this article to the very end.
How to join the Nigeria music industry as an artist.
To join the Nigeria music industry as an artiste, you must do the following:
- Discover your musical talent and skills.
- Choose and stck to a particular music genre.
- Create your own brand.
- Record and promote freestyle and viral videos.
- Make good music.
- Promote your music.
- Network with top shots in the music industry.
- Build and grow a dedicated fanbase.
Let’s get an of the above points one after the other.
1. Discover your musical talent and skills.
The number one thing that is going to grant you access to the Nigeria music industry is your musical talent.
There is no way you can aim to pursue a career in the Nigeria music industry if you do not have the talent.
But then, you must not depend on the talent alone; rather you need to work on improving it.
No matter how talented you are naturally, there are certain things you will never know unless you undergo the training.
If you are a singer, the most important thing you should know is how to control your voice when you are singing.
This is to prevent you from falling out of notes, or having that rise and sink issue in your music.
Another thing you also have to discover is your musical skills. This could be an instrument you know how to play or even to produce music by yourself.
Lots of Nigerian artists are producers, and becoming one will really help you to understand the art of music making the more.
Moreover, it will help you dedicate more time into perfecting your music production, especially if you have your own small recording studio.
2. Choose and stick to a particular musical genre.
One of the mistakes upcoming artists make is trying to mix up musical genres.
Some think it will help them amass more fans, not knowing it is going to make them loose the fans they would have gathered.
Music lovers have their own kind of music they love to listen to. And if you switch between genres it might make them stop listening to you.
So instead of trying to win over every music lovers and loose them, why not choose and settle for a particular genre that will enable you gain a portion of dedicated fans.
3. Create your own brand.
Your brand is something that will set you apart from other artist in the music industry.
You can think of a brand as the name people will identify you for in the music industry.
Aside from your musical name, you can also invent a word or words that might act as a nickname.
For example, Davido is known by so many people as OBO. A nickname he earned from the title of one of his early tracks.
OBO means Omo Baba Olowo, a Yoruba phrase interpreted as son of a very rich man.
Now imagine people who chose to call Davido OBO instead of Davido, because that’s the name that appeals to them the most.
4. Record and promote freestyle and viral videos.
The key is to consistently keep your fans engaged by posting multiple contents.
So many upcoming musicians publish post on their social accounts whenever they drop a new song.
But you need to get out of this bandwagon and create contents every now and then to keep your fans engaged.
Why do you think established artists and producer like Don Jazzy will always appear on comedy skits?
He does this to engage his fans and in so doing stay relevant as an artist in Nigeria music industry.
The point is that new artists are emerging everyday, and your fans will soon put you out of their minds if they are not hearing from or seeing much of you.
5. Make good music.
Your music is your selling point. In fact, it is the product and service that is going to fetch you a source of livelihood.
And for that reason, you must concentrate more on making good music.
And as usual, my candid advice is that you settle for a popular music producer, if you want to get high quality music production.
Think about the fact that a popular music producer has had so much experience in making music that has made waves in the country.
And for that reason, he is going to give you the production that will meet up the music standard in the country.
6. Promote your music.
Promoting your music is one of the ways that will help you easily join the music industry.
Music promotion is simply the process where you make your music available in several mediums for people to consume.
In this digital age, online music promotion is one of the ways you can get your music out there from the comfort of your home.
There are so may ways of doing so, and some of them are:
- Uploading your songs on music blogs.
- Sharing the links to your music on your social media accounts.
- Using paid adverts to make your music reach a wider audience.
- Using content marketing on your official website to attract lots of traffic to you music.
7. Network with top shots in the Nigeria music industry.
Networking with top shots is one of the ways to join the Nigeria music industry as an artist.
Aside from established artists, there are other industry men and women who command so much respect in the Nigeria music industry.
You therefore have to look for and connect with these kinds.
Be mindful of the fact that your music is going to be your contact point. That is to say, you have to get them to listen to your music and from there bud the needed connection.
But this will never be a problem if you are able to promote yourself well, because they will be the ones reaching out to you.
The simplest way to find these kinds is to go to social media accounts, and when you get there look for their means of contact and reach out to them immediately.
8. Buid and grow a dedicated fanbase.
Dedicated fans are those who will stop at nothing to listen, download and stream your music whenever it drops.
Moreover, these kinds make use of every slightest opportunity to make others become aware of you and your music.
They are the ones who comment, like and share your new contents on their social media platforms.
The result of this is getting more and more converted fans by the day.
The simplest method of finding this fans is by creating those kind of contents, or making the kind of music that coincides with their passion or zeal.
That is something they can relate directly to with their lives.
For instance, you are going to win someone who is experiencing or going through a lot of relationship problems.
Once people find something in your music they can relate with, they will definitely become emotionally and psychologically attached to it.