SEPTEMBER 9, 2023
The Nigerian music industry has experienced rapid growth over the years, and in this article, I am going to answer the question people ask: how big is the Nigerian music industry?
Having been born in the early 80s, 1982 precisely; I think I have experienced the growth of the music industry.
When I began my own career in the early 2000s; Nigerian musicians were not successful and wealthy as we see today.
In fact, musicians were seen as failures and outcasts. Parents would do everything to stop their children from choosing music as a career.
To cap it all up, choosing music as a career was considered to be taboo.
But today the reverse is the case, as we keep on witnessing Nigerian musicians living flamboyant lifestyles from the fortune they are making from music.
And this reality raises the question of how big is the Nigerian music industry.
And for that reason, we are going to implement our own theory and research to try to give a well deserve answer to this question.
How big the Nigerian music industry is.
To determine how big the Nigerian music industry is, we are going to measure it by reviewing how many YouTube views on a song and overall subscribers at least 3 artists have; from both the gospel and the circular music industries in Nigeria.
Why do we use YouTube views and subscribers of popular artists to determine how big the Nigerian music industry is?
We use these metrics because there are lots of popular Nigerian artists; specifically in the circular music industry, who are fighting for the highest-paid position in the music industry.
As a matter of fact, when you try to ascertain this claim by looking for the net worth of Nigerian artists online; you will come up with so many variations in the data you will discover.
That is why we do not attempt to measure how big the Nigerian music industry is by looking at Nigerian Musician’s net worth.
We, therefore, cling to YouTube views and subscribers because it seems to be the most authentic and visible proof of how big the music industry in Nigeria is.
But then we can never get to understand how big is the Nigerian music industry if we do not have an understanding of what makes up the entire music industry.
What makes up the Nigerian music industry?
Some might claim and teach that the music industry in Nigeria comprises musicians, producers, marketers, record labels and their executives, etc.
These in essence are the parts of the Nigerian music industry. But what really makes up Nigerian music is the gospel and circular music.
Difference between gospel and circular music.
Gospel music entails singing songs that tend to praise, worship, or reference God and Jesus in the Christian religion.
While circular music is the kind of song that tends to edify all that pertains to the world.
The most popular of them all is love music which edifies immorality, among the unmarried.
Others might sing about the riches, fame, and pleasure of life. And we have a specific genre called rap which promotes violence and other forms of norms.
So, therefore, we are going to review the impact artists from both the gospel and circular industries have had on the Nigerian music industry.
And don’t forget our focus is going to be on YouTube views and subscribers; because it’s the only available visible proof we can lay our hands on.
How big is the Nigerian gospel music industry?
The 3 artists we are going to use in determining how big is the Nigerian gospel music industry are:
- Ada Ehi
- Mercy Chinwo.
And we are selecting them because of how popular they are in the Nigerian gospel music industry.
The real name Osinachi Kalu Okoro Egbu is a Nigerian gospel singer and songwriter.
She was once on top of billboard Christian songwriter for 12 weeks in a row.
Currently, she has so many songs enjoying lots of views on YouTube, but the 2 that stand out most are Way Maker and I know who I am.
Way maker by Sinach has over 197 million views on YouTube as we can see in the diagram below.
I know who I am by Sinach has over 104 million views on YouTube as we can see in the screenshot below.
Currently, Sinach has over 1.8 million subscribers on YouTube.
And this without a doubt makes her one of the biggest artists in the Nigerian music industry.
2. Ada Ehi.
Real name Ada Ogochukwu Who, is a Nigerian gospel singer, songwriter, recording, and performing artiste.
She began her music career at the age of 10 as a backup singer for child star, Tosin Jegede.
Ada has so many songs on YouTube that are enjoying massive views; but the one with the highest view is only you, which has 92 million views as we can see below.
Currently, Ada has over 1.3 million subscribers on YouTube.
3. Mercy Chinwo.
Real name same as the stage name.
Mercy is a Nigerian gospel musician, singer, and songwriter who won season 2 of Nigerian idol.
She is currently signed to one of the outstanding gospel record labels in Nigeria known as EazyConceptz.
Her song with the highest views on YouTube is titled, Excess Love. And it has over 85 million views as we can see below.
How big is the Nigerian circular music industry?
The 3 artists who are ruling the Nigerian music industry, for now, are Burna Boy, Davido, and Wizkid.
And for that reason, we are going to use them in determining how big is the Nigerian circular music industry.
1. Burna Boy.
Their real name Damini Ebunoluwa Ogulu rose to stardom after the release of his lead single ‘life of the party, which came from his debut album L.I.F.E.
Burna has so many songs enjoying lots of views on YouTube; but the one we are reviewing for this article is On the low which has over 261 million views as we can see below.
And also Ye which has over 18e million views on YouTube.
Currently, Burna Boy has over 2.4 million YouTube subscribers.
His real name is David Adedeji Adeleke, is an American-born Nigerian singer, songwriter, and record producer who is known in the global pop genre.
You will love how he blends it with African music.
David has so many songs enjoying massive views on YouTube, but in this article, we are going to view his song titled Fall.
This song has over 237 million views on YouTube as we can see below.
Ayodeji Ibrahim Balogun is a Nigerian singer-songwriter, who began making music by the age of 11.
He released a collaborative album with Glorious 5, a teen music group in his church.
Wizkid has so many songs enjoying massive views on YouTube, and in this post, we are going to see his song Joro.
This song has over 187 million views on YouTube as you can see below.
As we can all see, Wizkid Starboy has over 2.3 million YouTube subscribers.