In this article, the complete guide to music promotion in Nigeria, I am going to walk you through the basic things you need to do if you really want to have an effective music promotion here in Nigeria.
This article will try to cover the following areas that concern music promotion in Nigeria:
- What is music promotion
- Types of music promotion
- How to promote music in Nigeria, paid and free.
- The cost of music promotion in Nigeria.
- List of music promotion sites in Nigeria.
- Top music promoters in Nigeria.
- The aim of music promotion in Nigeria
I believe after reading or studying this complete guide to music promotion in Nigeria, you will be able to have a positive result from your music promotion in Nigeria.
Before we dive into this article properly, I would first and foremost like to inform you that we here @ Taculia 9Ja are committed to helping upcoming musicians have a positive result from their music promotion in Nigeria.
And in order to achieve this aim, we charge a very affordable price; just 2,000, to help upcoming musicians in Nigeria upload their songs on a music blog – 9jafreestyle.com.
If you are interested in this cheap and affordable music promotion in Nigeria, you can chat with us via the WhatsApp link below o call us immediately at +2348132633812, +2348079974193.
Without further ado, let us now jump into the purpose of this article.
What is music promotion?
Music promotion is the process of making your songs available for consumption using several strategies and mediums.
Another name for music promotion is marketing, and for that reason, it is safe to see music promotion as a means of creating awareness for your songs as a product or commodity.
Types of music promotion.
There are basically 2 types of music promotion in Nigeria and they are:
- Online music promotion
- Offline music promotion.
1. What is online music promotion?
Online music promotion is the process of making your songs available on the internet for consumption by music lovers or listeners.
It usually involves uploading and sharing your songs on music blogs, websites, and social media platforms.
How to promote your music online in Nigeria.
There are several means and methods of promoting your music online in Nigeria, and if you want to know all of them you can read a full article on How to promote your music online in Nigeria on this blog.
Meanwhile, let us briefly look at some of those means and methods that are relatively very important.
1. Make good music.
There is no way you are going to achieve effective music promotion in Nigeria if you are not able to make good music.
To however make good music, you must ensure you are talented as well as know how to compose the kind of songs you will be making.
Music composition is however not necessary as you can buy or get people who professionalize in that aspect to compose a song for you.
Once you confirm that you have the talent and are good to go; the next step is to look for a recording studio and producer that will give you quality sound production.
And take note that quality sound production does not necessarily mean your voice and instruments being properly mixed. But it also means making your voice and instruments meet up the standards other established artists in Nigeria are making.
Because sometimes an artiste can blow easily if he or she is mistaken for or sounds like an already established artiste.
But then, considering the cost of getting a good studio and producer to help you get quality sound production; you can set aside a little budget and set up your own small home recording studio.
You can then hire a producer who will spend more time carefully working on your songs in your own studio to give you a high-quality sound production.
2. Upload your songs on music blogs.
There is no way that you will promote your music online in Nigeria without uploading it on a music blog.
Because it is the music blog that will help you to create a listening and download button for your potential music consumers.
However, we have both free and paid music blogs as you are going to learn later in this article.
And the choice then will depend on your budget; that is whether you are going to upload and promote your songs on free or paid music blogs in Nigeria.
Consequently, promoting your music on a paid music blog will give you more advantages than a free one. Most especially, the tendency of appearing on search results when people are looking at your name or the title of a song there.
3. Share your music on social platforms.
Don’t just upload your songs on music blogs and wait for the admin to promote it for you because lack of chance can make them take a long time in doing so.
So while waiting for the admin of the blog you uploaded your song to do his own promo, you should start sharing the links to your music on that blog.
One of the best places to share the link to your songs is social media platforms.
As a musical artiste, you should have an account in at least 5 of the best social media platforms for musicians.
You also need to build your fanbase on this social media platforms so you will have people who will consume the songs you share.
Aside from sharing your songs on social media, you can also use other content ideas to grow your social media followers. And this you must do to get those who will be engaging with your songs anytime you share them.
You can read How to promote your music online in Nigeria to discover more ways you can promote your music online.
2. What is offline music promotion?
How to promote your music offline in Nigeria.
There are several ways you can promote your music offline in Nigeria, you can read this article to discover more ways; How To Promote Your Music Offline In Nigeria.
Meanwhile, let us briefly discuss some of the basic ways you can promote your music offline in Nigeria here.
1. Perform in live gigs.
Whether it’s a local gig in your area or a big concert that parades established artists in Nigeria, you must aim to perform in every gig.
This is because performing in a live gig will help you to physically attract music industry people; or even a sponsor who attends the gig.
Lots of established artists came into the limelight through shows. Moreover, hundreds of Nigerian artists are making so much money from shows.
Whether in Nigeria or across the country, Nigerian artists makes so much money from performing live on stage.
For this reason, you must see stage performance as an important instrument to your becoming successful in the music industry.
And utilize every opportunity to perform live on stage.
2. Radio/TV promo.
Most modern-day musicians think that promoting songs on the radio and TV is no longer working because of the internet.
But to me that’s a big fat lie; because it is not everybody that is surfing the internet often.
A greater number of people who go to the internet only do so to get the particular information they need.
Do you remember that so many people are using free Facebook every now and then when they are on the internet, including you?
How about the elderly people who still see the radio/TV they were born to see as the only source of their obtaining information?
And for all these reasons and those not mentioned, make sure you use the radio and TV as one of your means of offline music promotion.
3. Promote your songs through your local DJs.
There is no denying the fact that listening consistently to a particular music can make people fall in love with it.
In fact, I don’t believe there is anything like a song blowing at first play or listen.
People need to listen to particular music again and again before they start to fall in love with it.
And one of the ways that your music can consistently be on people’s ears is through DJs playing it everywhere.
It is likely that your DJ is going to play in a traditional marriage, wedding ceremony, funeral ceremony, child dedication etc.
So make sure you give your music to all the local DJs in your area and give them a little money that will motivate them to always play your song wherever they are DJing.
To discover more ways of promoting your music offline, please read the article How To promote Your Music Offline In Nigeria.
How to promote music in Nigeria.
There are basically two ways of promoting music in Nigeria, and in this complete guide to music promotion in Nigeria, you need to know that the 2 ways are: paid and free.
1. Paid music promotion in Nigeria.
Promoting music is however not always free as you will sometimes have to pay to promote your music in Nigeria.
In fact, paying to promote your music in Nigeria will often help you to get effective music promotion.
Now let’s see some of the ways you can pay to promote your music in Nigeria.
1. Promote your songs on music blogs.
Although there are free music blogs in Nigeria that will allow you to upload and share the links to your songs as a means of music promotion; the best way is to use a paid music blog.
This is because the advantages of a paid music blog outweigh that of the free one.
For instance, a paid music blog will help your music to appear on search results when people are searching for a related keyword; either that of your artiste name or song.
An example of this occurred when Burna Boy dropped a single titled “Ye” at the same time Kanye West dropped an album of the same name.
Now when people were searching for Kanye’s Ye, Burna Boy’s Ye will also pop up, and so many people will click on Burna’s.
And they were unable to forgo the song because it was very good.
Therefore, long as your music is good and you promote it on a music blog, and it has a related keyword with something that’s trending; it can increase your chances of becoming a successful musician like Burna Boy.
Ads is the short term for the word advertisement; and it is the process of putting money to boost your products or services online.
The most popular Ads are Google Ads, Facebook Ads, Instagram Ads etc.
Though Google Ads is a bit expensive, if your budget can foot it, it will help you to appear on blogs that are monetized on Google.
Whereas Facebook and Instagram Ads will only help you to be seen by those who are using the respective platforms.
You can refer to this article to learn more about 5 Ways To Promote Your Music In Nigeria.
2. Free music promotion in Nigeria.
There are so many ways to promote your music for free in Nigeria and let’s briefly look at some of them.
1. Oral tradition.
When it comes to music promotion in Nigeria, oral tradition is the means by which you have people talking about your music in public places.
To achieve this kind of music promotion in Nigeria, you need to set up a team that includes people from different works of life.
Since you won’t has to spend money to achieve this kind of promo, you can use your friends, colleagues, family members, and even admirers who will be more than willing to talk about you anywhere they are.
The aim is to make people see this emerging artiste as a force to reckon with in the music industry in Nigeria.
They will give proof of their claim by making people listen to your music, and you must make sure your music is good.
2. Give out songs as a free download.
While starting out your career as a musician, don’t aim too much by using digital stores as a means of getting your music out there.
This is because the majority of Nigerians are not using digital stores to consume music.
They will rather go to 9jaflaver and download a song there.
And for this reason, you should ensure you upload your songs on music blogs and share the links for people to download it for free.
Since it is a free music promotion you are aiming, you should use free music promotion to upload and promote your songs.
The cost of music promotion in Nigeria.
There is no actual cost of music promotion in Nigeria, it will all depend on the type of promotion you are using.
However, you need to budget 100,000 (one hundred thousand nairas) to 1,000,000 (one million nairas) if you want to get an effective music promotion in Nigeria.
In this complete guide to music promotion in Nigeria, let’s look at some of the ways and costs of music promotion in Nigeria.
1. Using music blogs to promote your music in Nigeria.
If you want to use music blogs to promote your songs in Nigeria, you will have to budget between 2,000 (two thousand naira) to 50,000 (fifty thousand naira).
Music blogs charge upcoming musicians for music promotion based on their popularity; that is how long they have been in the business.
Top blogs like 9jaflaver, 9jaloaded, etc will charge up to 50,000 (fifty thousand naira) or more to promote one track for you.
But here in Taculia 9Ja, we have made uploading your songs on music blogs cheap and affordable by charging just 2,000 naira for audio and 3,000 naira for video uploads.
If you want to upload your songs with us, you can call us on the numbers: +2348132633812, +2348079974193.
If you are on WhatsApp, you can chat with us immediately via the WhatsApp chat button below.
2. Promoting your songs on radio/TV stations.
The cost of promoting your songs on radio and TV stations will range between 50,000 (fifty thousand naira) and 200,000 (two hundred thousand naira).
If you want to go directly through the station’s management, it will cost you more.
But if you want to spend less on radio and TV stations, you have to approach a DJ or presenter.
And once they accept, you can make them connect with other DJs and presenters on the same radio station to also play your music during their program presentations.
3. Press coverage.
Press coverage promotion involves having media houses write about you in their reviews.
And on this complete guide to music promotion in Nigeria, I want you to understand that you can get press coverage on media houses by approaching those media houses directly.
You can get their numbers and call, or get their emails and send them a mail telling them you want press coverage on their platfoRM.
The cost of promoting your song via press coverage will be around 50,000 (fifty thousand naira) and 200,000 (two hundred thousand naira).
List of music promotion sites in Nigeria.
In order to achieve effective music promotion in Nigeria, you need to have knowledge of the music promotion sites you are going to use.
There are basically two ways of promoting your music through music sites in Nigeria and they are:
- Paid music promotion sites
- Free music promotion sites.
1. Paid music promotion sites in Nigeria.
A few of the paid music promotion sites I want you to know in this complete guide to music promotion in Nigeria are:
9jaflaver is a music promotion platform in Nigeria that provides entertainment services like music, movies, comedy skits etc.
This platform boasts of having millions of active monthly users, and f their claim is true then you will have an opportunity of getting plays and downloads if you promote your music with them.
This is one of the platforms that millions of Nigerians visit to listen to and download brand-new music, comedy skits, etc.
They have several means and measures of hyping songs of upcoming artists they are promoting.
This platform has been in existence for decades and has boost 120 million active monthly users.
You can choose them as your source of paid music promotion service today.
3. Taculia 9Ja.
Taculia 9Ja is a fast rising music blog in Nigeria.
We have several strategies of helping upcoming musicians have an effective music promotion here in Nigeria.
There are so many advantages of promoting your music on our platform, and some of them are:
- Optimizing your song to become searchable on Google and other search engines.
- We will give you a press coverage for your song across our media blogs @ naijablow.com.ng, taculia9ja.com
- We also have other music blogs we will upload your songs in order to increase your presence online the more, those other platforms include 9jafreestyle.com.
- Your song will also be optimized for easy downloads and plays.
- We will place your artwork as a banner on our popular posts and pages; so that our visitors can link up to your music page and download your song.
- Your song will also appear among other songs we will select as the music of the week that we hype across several blogs consistently.
Moreover, the price we charge for music promotion here in Nigeria is very affordable.
2,000 naira is for audio promotion while we charge 3,000 for video promotion.
You can also call us on the numbers: 08132633812, 08079974193.
2. Free music promotion sites in Nigeria.
Below are some of the free music promotion sites in Nigeria that I want you to know in this complete guide to muic promotion in Nigeria:
To upload and promote your song for free on Naijapals, you have to sign up for a free account.
The biggest advantage of promoting your music on this platform is that they have over 2 million Facebook page likes.
And this means you have the opportunity of getting millions of people to listen and download your music from this platform.
2. My not just ok.
This is the sub domain version of mynotjustok.com, and it allows upcoming musicians to upload and promote their songs for free.
Another great benefit of using this platform is that you will avail yourself of the opportunity of using it’s statistics to watch how many people are playing and downloading your songs.
Churchboiz is a free music promotion platform for upcoming gospel musicians in Nigeria.
On this platform, you will have a unique page for every song you upload, and also allow you to see your statistics i.e. plays and downloads, as well as comments.
Top music promoters in Nigeria.
Your music promotion in Nigeria will never be complete if you do not know those who can help you promote your music.
So on this complete guide to music promotion in Nigeria, we are going to show you few music promoters that can help your music career see the light of the day in Nigeria.
1. Kenny Ogungbe – CEO Kennis Music.
Kenny came to limelight as a music promoter in Nigeria after he successfully brought the group “Remedies” to limelight.
And his biggest achievements so far came when he successfully made legendary Nigerian musician 2Baba to limelight.
He runs a record label “Kennis Music” which was the key behind the success of top music artiste in Nigeria like the late Sound Sultan, Tony Tetuila, 2Face Idibia etc.
7. OSAGIE OSARENKHOE – M.et.al Management.
She has been noteable for managing Wizkid and other EME record artistes.
She has also been known to work with big artistes like Kel, Sammy, Dammy Krane, Solid Star etc.
After she ended her management contract with Wizkid and EME Records, Osagie moved on to work with Darey’s Soul Musik where she provides talent services and productions.
Akpor Gbemre – CEO 411 Entertainment.
Akpor’s 411 entertainment deals in music brands, Public Relations, Iconic Global events, printing, and digital content marketing.
This entertainment company also manages and executes successful promotion programs for both upcoming and top artists in Nigeria.
As a matter of fact, Lasgidi All Stars Concert is an annual show which came to light from 411 entertainment and is designed to celebrate Nigerian musical arts.
This show has hosted lots of A-Rated artists in Nigeria.
You can read about more music promoters in Nigeria via this article Top 10 Tested And Trusted Music Promoters In Nigeria.
The aim of music promotion in Nigeria.
Promoting music in Nigeria can never be in vain, there ought to be an aim, therefore let’s see the aim of promoting music in Nigeria.
Below are some of the aims of music promotion in Nigeria.
- Create awareness for your music as a product and yourself as a brand.
- To become a successful musician. And as we would say in Nigeria, blow into the music industry.
- Sign a record deal with a big recording company in Nigeria or overseas.
- Make so much money and live the kind of life you’ve been dreaming about.
Please share this article to help other upcoming artists know the complete guide to music promotion in Nigeria.